Market Analysis – A Different Approach
The aim of an external and internal business analysis exercise is to build a bank of reference data on which to base business decisions. If that analysis is out of date (or worse, incorrect) it will lead to either inertia or bad decisions. But there is another way.
The standard analysis (audit) is at a set point in time. In slow-moving markets and business environments that is not a problem. But in turbulent markets the audit is soon out of date, meaning business decisions based on that data are often invalid.
To carry out a full analysis process as described above is time consuming. To re-assess quarterly is an onerous task. To re-evaluate monthly is not practical.
Access to quality information and the ability to rapidly act on that information delivers a significant competitive advantage. Download the guide and evaluate our real time approach to market analysis.