Positioning Led Go-To-Market Support

Positioning, product messaging, and sales enablement for complex buying cycles in regulated or high reliability B2B markets.

Tech Marketer

How I Can Help

– Positioning and segment focus.

– Targeting: clarifying roles, concerns, and assets/evidence required.

– Competitor mapping.

– Product marketing and messaging.

– Communication channel strategy.

– Sales enablement: Channels, tools, and content for complex deals.

– Measurement and analysis: Project tracking and sales feedback loops.

Collaborating with engineering, product, QA, sales and business development teams.

Working part-time on specific time-bounded projects, taking ownership and delivering results.

Outcomes

Improve the quality of opportunities you choose to pursue.

Reduce lost momentum in long and complex sales cycles.

Strengthen sales support to aid design-win and specification decisions.

Align sales, engineering, and marketing around one clear value story.

I work with B2B manufacturing, technology and distribution businesses where engineering is strong.

I work whatever model delivers the most value. I can embed 1–3 days/week on clients site if required.

Whatever your requirements get in touch for a no obligation initial discussion. Let’s see if I can help.

Industry Expertise

I am a B2B marketer who understands technology and products and what engineers and decision-making teams actually need to see to move forward. Over ten years experience working in defence, medical devices and high specification industrial markets.

I started my career in electronics and semiconductor packaging. From the mid-1990s, I worked in product marketing, strategy and business development, and general management roles. Most of my time was spent on product and market definition, strategy and positioning working as the interface between sales and distributor teams and internal engineering, quality, and production personnel to turn OEM customer requirements into deliverable solutions.

For the past 17 years, I have worked independently as a consultant, part-time marketing manager and mentor. I have helped technology, manufacturing, software and B2B services businesses sharpen their positioning and messaging, define products and offers, and build the sales and marketing communication tools needed to support complex B2B buying decisions.

You can read more about my skills and experience HERE.

Specialist Services

Design-win Enablement

Helping sales teams secure valuable early stage design-wins for specialist products and components…...Read More

Go-To-Market support services. Available for consultancy, project-specific, interim and (potentially) full-time roles.

For a no obligation initial discussion please get in touch. Call HundredOctopus on 07716 871892 or email phil@hundredoctopus.com