Turn Technical Capability Into Market Opportunities

I work with technical businesses to develop new applications, sectors and OEM opportunities for existing products and capabilities. Taking ownership of defined projects that the existing team does not have the capacity, focus or specific experience to drive forward.

How I Can Help

• Identify and assess promising new applications, sectors and OEM opportunities.
• Develop target accounts and routes into those opportunities.
• Clarify the offer, target needs, and evidence to influence decision-making teams.
• Measurement and analysis: Project tracking and sales feedback loops.

Collaborating with engineering, product, QA, sales and business development teams.

Working part-time on specific time-bounded projects, taking ownership and delivering results.

Outcomes

Improve the quality of opportunities you choose to pursue.

Reduce lost momentum in long and complex sales cycles.

Strengthen sales support to aid design-win and specification decisions.

Align sales, engineering, and marketing around one clear message.

I work with B2B manufacturing, technology and distribution businesses where engineering is strong.

I work whatever model delivers the most value. I can embed 1–3 days/week on clients site if required.

Whatever your requirements get in touch for a no obligation initial discussion. Let’s see if I can help.

Industry Expertise

I am a B2B marketer who understands technology and products and what engineers and decision-making teams actually need to see to move forward. Over ten years experience working in defence, medical devices and high specification industrial markets.

I started my career in electronics and semiconductor packaging. From the mid-1990s, I worked in product marketing, strategy and business development, and general management roles. Most of my time was spent on product and market definition, strategy and positioning working as the interface between sales and distributor teams and internal engineering, quality, and production personnel to turn OEM customer requirements into deliverable solutions.

Since 2008 I have worked independently with technology, manufacturing and B2B businesses. My work has included market and application development, positioning, product and offer definition, messaging, customer development and the  sales and marketing communication tools needed to support complex B2B buying decisions.

You can read more about my skills and experience HERE.

Specialist Services

Design-win Enablement

Helping sales teams secure valuable early stage design-wins for specialist products and components…...Read More

Available for consultancy assignments, project-specific, interim and (potentially) full-time roles.

For a no obligation initial discussion please get in touch. Call HundredOctopus on 07716 871892 or email phil@hundredoctopus.com